Generative AI now sits between your customer and your website. GEO makes sure that when it generates an answer, your brand is in it.
GEO, or Generative Engine Optimization, is the practice of optimizing content and structured data so generative AI tools like ChatGPT, Gemini, Claude, and Perplexity surface and cite your brand inside the answers they generate.
Brands fighting for mindshare in AI answers.
Markets where buyers ask AI before deciding.
Anyone investing in long-term visibility.
Businesses linking several properties to one entity.
AI names competitors when asked about your category.
Not enough credible mentions for AI to trust you.
Scattered identity across brands and profiles.
Little real, citable content.
Engines can't parse what you offer.
AI bots blocked from your site.
I test what AI engines say about your category and you.
Build citable, well-structured content and schema.
Strengthen identity and earn credible mentions.
Track citations and grow what works.
"Brian's expertise, reliability, and commitment to outstanding outcomes were clear at every stage. If you're looking to enhance your website and grow your brand, Brian is the perfect collaborator."
Generative Engine Optimization — optimizing content and data so generative AI surfaces your brand in its answers.
Closely related. AEO focuses on answer engines; GEO focuses on generative assistants. The tactics overlap heavily.
Be the clearest, most structured, most credible source — and make sure AI crawlers can read your site.
No one can guarantee it, but structured, trustworthy content dramatically improves the odds.
Yes. I'm based in Los Angeles and know the local market well, but I work with businesses across California and nationwide, delivered remotely with regular check-ins.
Pricing depends on scope. After a free audit I send a clear, fixed proposal — no vague hourly surprises. Most small-business projects fall into defined packages so you know the number up front.
Book a free audit. You tell me your website and main problem, I review it, and I send back a prioritized action plan. If it's a fit, we scope the work from there.