To add schema markup for a local business, place LocalBusiness JSON-LD in your page's HTML with your name, address, phone, hours, and area served. This structured data helps Google and AI engines understand and trust your business, improving local SEO and the odds of being cited.
What schema markup is
Schema is structured data that tells search and AI engines exactly what your page and business are.
Why it helps
It improves how engines understand you, supports rich results, and strengthens the entity signals AI engines use to cite you.
How to implement it
Add LocalBusiness JSON-LD with NAP, hours, geo, and areaServed. Add FAQPage and BreadcrumbList where relevant. Validate it.
Step-by-step
Generate the JSON-LD, paste it in the page head, keep details consistent with your Google Business Profile, and test with a schema validator.
Common mistakes
Inconsistent NAP, marking up info not visible on the page, and invalid JSON.
When to call a professional
Site-wide, error-free schema across many pages is faster and safer with help.
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Frequently asked questions
Not directly, but it improves understanding, rich results, and trust signals.
LocalBusiness (or a more specific subtype), plus FAQ and Breadcrumb where relevant.
As JSON-LD in the page's HTML, typically the head.
Yes — a schema system is part of my technical SEO work.