To recover SEO after a failed migration, identify exactly what broke — redirects, indexing, lost pages, canonical tags, or content — then fix the highest-impact issues first, restore lost signals, resubmit your sitemap, and monitor as Google re-crawls. Methodical diagnosis beats guessing every time.
What's happening
Search engines lost track of your pages or now see a degraded version, so rankings fell.
Why it happens
Any migration can break redirects, change URLs, drop pages, introduce noindex errors, or thin out content.
How to diagnose it
Compare old and new site crawls, audit redirects and status codes, review Search Console, and check canonical and robots settings.
Step-by-step fix
Triage by impact: fix redirects and indexing first, restore lost pages and content, repair internal links and canonicals, then resubmit and monitor.
Common mistakes
Random fixes without diagnosis, ignoring status codes, and not monitoring recovery.
When to call a professional
Severe or revenue-impacting drops are worth fast expert help.
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Frequently asked questions
Often, if addressed promptly and correctly. Long delays make it harder.
Redirects and indexing — the highest-impact issues.
Plan redirects, preserve URLs where possible, and test before launch.
Yes — that's exactly what migration SEO recovery covers.